See how one Hawk Ridge Systems customer turn investors to the "Green" side....
MENLO PARK, Calif. — In 2003, when Foundation Capital, a venture capital firm, started looking for new investors for Silver Spring Networks, one of its portfolio of companies, it was rejected by every firm it called.
Silver Spring Networks puts network cards in electric meters to more closely track power use.
Investors in clean technology were just not excited about Silver Spring, because it makes hardware and software that utilities use to connect electric meters in a digital grid. They were more interested in companies that envisioned making energy from the sun’s rays, algae or tropical plants.